Put automation where it actually pays off. Skip what's just trendy.
Novomatica builds the automation and AI systems that reinforce your revenue engine. We check the process first, then build only what earns its place.
Where the time and money leak
Most businesses we talk to aren't short on tools. They're short on the connections between them.
Leads go cold between systems.
A form fills in, the CRM doesn't hear about it and someone follows up two days late.
Your team is the integration layer.
People copy data from one tool to another because nothing talks to anything else.
Reports take a day to build.
Every week someone pulls numbers from four places into one spreadsheet.
You bought the AI tool. Nobody uses it.
It sits next to the process instead of inside it.
One person holds it all together.
If they're off for a week, things quietly break.
Growth means more hires, not more output.
Every new client adds admin at the same rate as revenue.
The review you never asked for.
A happy client says they love your work in a WhatsApp message, and it never reaches your Google Business profile.
Every new hire starts from zero.
Accounts, access and documents get set up by hand, and someone senior loses a week walking them through it.
Invoices wait for someone to notice.
Payment is overdue, nobody followed up and the cash you already earned sits on someone else's account.
Built for businesses that already move
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Growing SMBs
The business works. The back office doesn't scale with it.
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Funded startups
You need systems that hold at ten times the volume, built before the volume arrives.
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Lead agencies
You run the strategy and the campaigns for large clients. We build the automation and AI layer behind them, under your brand or alongside it.
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Individual entrepreneurs
You're the operator, the salesperson and the admin. Something has to give.
You've probably tried something already. A freelancer, an AI-generated plan, maybe both. And you're still the one stitching it together.
What we do
One focus: making your operations carry more without adding headcount. We start with how your business actually runs, then build only what that process can support.
Process analysis
We map how work actually moves today, where it breaks and what it costs you.
Custom workflows
End-to-end systems that take a task from trigger to finished result, with error handling and logs so nothing fails silently.
Platform integration
Tools that were never built to talk to each other, connected so data moves once and stays correct.
CRM setup and automation
A CRM built from scratch or rebuilt around how you sell, with lead routing, follow-ups and pipeline stages that update themselves.
Email and lead nurturing
Sequences triggered by what people actually do, so leads get the right message at the right time without anyone pressing send.
AI agents
Agents that answer customers, qualify leads, book calls and hand off to a person when it matters.
AI inside your workflows
AI placed where the work happens: extracting data, drafting replies, sorting requests, summarising calls.
Reporting and back office
Dashboards that build themselves, invoices that chase themselves, onboarding that runs without a senior person walking everyone through it.
How we work
Most automation fails because the process underneath it was never solid. So we start with a diagnosis, not a build. If the answer is that you shouldn't build anything yet, you'll hear that. Some clients stop right there. That's a good outcome.
Step 1: Fit Call
A short call, no pitch. We talk through what you're running and whether it's worth going further.
- 20-minute qualification conversation
- Clarifies current tools and operational volume
- Confirms if a Readiness Review makes financial sense
Step 2: Process Readiness Review
Three to five days. We write down what your process can carry, what's worth automating and what needs fixing before anything gets built.
- Delivered in 3 to 5 business days
- Written assessment of your processes, constraints and edge cases
- Roadmap of what to automate, in what order and what to leave alone
- Full fee credited against a build started within 30 days
Step 3: Build Engagement
Done for you. We implement the automation and AI systems the Review says are worth building.
- Fully documented system architecture
- Production testing and edge case verification
- Handover to your team with no black boxes
Recent work
A few systems we've built, described by what changed for the business.
Problem: Answers were buried across 3,000+ web pages, and search only worked on exact keywords.
What we built: A conversational RAG AI agent assistant in n8n, with Supabase for vector storage and Mistral for embeddings. It answers in the user's language and links to its sources.
Problem: Content plans, captions, scripts, hashtags, visuals and voiceovers were built by hand, one piece at a time, for every client.
What we built: A multi-LLM content engine in Make.com and Airtable that plans, drafts and packages content across platforms and languages, with on-brand images generated by gpt-image-2.5-sunburst.
Problem: Every applicant moved through forms, testing, interviews and email, each step in a separate tool that nobody had connected.
What we built: An applicant tracking system in Make.com and Airtable Interfaces that links intake (Fillout), screening (TestGorilla), interviews (Hireflix) and communication (Slack, Brevo) into one pipeline, with OpenAI scoring applicants.
Apply for a fit call
A 20-minute call. We talk through what you're running, where the friction is and whether a Process Readiness Review makes sense.